Object in Parliament
In 2005, we sent a copy of The Sport to every MP in the
House of Commons, asking why it was sold as a newspaper.
Within 6 months we had had cross party meetings with MPs,
with the Home Office, DTI, DCMS and saw new (voluntary)
retail recommendations on the display of Lad's Mags and
The Sport. The campaign culminated in a highly publicised
Parliamentary debate and a Bill voting overwhelmingly in
favour of the principle of introducing independent and socially
responsible regulation of the press.

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